Identity Crisis

By Blog

Once a presentation has been scheduled, the group will begin advertising the topic and the speaker to gain attention of group members and to arouse interest for attendees. If you have ever presented before, you know that there is a ceremonial order of things when you arrive. After setting up and networking as people arrive, typically the Master of Ceremonies will introduce themselves and add a few announcements. Next up is the reading of the bio and then an introduction to the speaker.

Since a presenter has had advertising, their bio has been read, and they have received a formal introduction, the audience is very well aware of who the speaker is before he or she says a word. There is no need for you to wear nametag or have your logo on every slide; the presentation isn’t a commercial that has benefit in getting the logo maximum face time. Although it is a habit that majority of business professionals do, it just isn’t necessary and the flashiness of logo’s everywhere is gaudy.

First thing is first, when setting up your visual aid, remove the logo from each slide. It’s perfectly fine to leave the company logo on the introduction slide and the conclusion slide only, but a logo on every slide is not necessary. Footnotes on the bottom of the slide with the date and presenter’s name are also ridiculous. The audience will hear your name several times before the presentation begins and they’ll know today’s date when you get there.  All of this additional information is an eyesore and a distraction.

It may be appropriate to wear a nametag when you first arrive and while you are networking and first meeting others. Take the nametag off when you begin. Nametags tend to get in the way of the presenter’s movement, or fall off causing a ruckus and another distraction. You’ll also regret wearing it when you see the pictures.



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