A 2009 study shows that the cost of poor communication was approximately $35,500 a year per worker. That is a lot of money to lose because you couldn’t explain what you were attempting to say. More often than not a presentation is the cause of losing a bid, not the numbers or plan.
If this is a situation that you have found yourself in, then let me introduce you to Interpretation. Interpretation is a process of explaining the complicated and rephrasing into simpler terms. Not just for explanation, but also to relate to whom you are talking to (your audience). It’s important for your audience to not just understand, because understanding doesn’t mean they care. It’s important to make them relate to the information and have it touch them. Many times, this is the difference between a good presentation and a great presentation, touching the audience so they are compelled to take action. If you are going into presentations, you might as well do them successfully. It takes the same amount of time to prepare a bad presentation as it does a good one.
The key to implementing this technique is to go back to the plan itself; bring it back to the basics. Presentation success is based on the message, content, organization, stories and examples. Evaluate your own plan, and be conscious about what was included and question if it is necessary or excessive. Awareness about the complexity of the information is also crucial to the message being received. The more complex the message and the more acronyms, the bigger the risk of others misunderstanding. The more misunderstanding the more work on the presenter to backtrack and clarify.
Just because they do not ask questions doesn’t mean they understand, it may been you’ve lost your audience and therefore lost the job.