New Presentation Trend – Evergreen Webinar

I’ve said for years that presentations have evolved from doing a well-scripted, rehearsed presentation over and over for years to more modular presentations that speakers customize to each audience. Now, with the aid of technology, we’re going back to the repeated presentation. However, you only have to deliver it once. One of the struggles of presenting live and in-person is the cost, time, and hassle of traveling for the speaker and the audience. Webinars allow presenters to share their message across the globe while sitting at their desk. Many people think webinars have to be live, yet many savvy presenters and marketers are now utilizing evergreen webinar technology (or automated webinar software) to reuse webinars over and over, sometimes 20x a day. With programs like EasyWebinar and WebinarIgnition, you can record a presentation or replay a webinar you’ve already done over and over. This tactic allows you to multiply your message while

Read more

#1 Thing People Get Wrong About Simplicity

I am always researching and polling, and, therefore, listening to the answers people and other presentation coaches give about all things related to presentations. I am always interested to hear how people interpret the industry in a million different ways, and since there are no regulations, it’s all open to interpretation. I have done extensive research and written past articles about the Rule of 3 and its importance. Studies have proven that the human mind can only remember three to four chunks of information at a time. Three is also sticky; allowing the information to remain in the listeners’ minds far after the speaking engagement has ended. The critical error is that business professionals and public speaking coaches view the Rule of 3 as equivalent to simplification. In the process of narrowing your talking points down to a minimum of three, many others will tell you that you have simplified

Read more

Why Simplicity Matters in Your Presentation

Being a presentation coach and educator, I view things differently than the general public because of my keen eye  for communication and knowing what audiences want. We are getting some bad weather at the moment and the news crews are covering the severe weather as it rolls in. The meteorologist on the local news station decided that the residents watching the media coverage needed to know that difluence is when the winds split and fan out in two directions. That’s fantastic to know that there are forces at work producing the severe weather and it’s not just bad luck or magic that we are getting severe weather. On the other hand, it doesn’t enrich my life at all to know what difluence means; I really only care that the winds are splitting and causing severe weather. (I am glad that he explained the term and not just using it like

Read more

Presentation Skills Training: How to Keep Time

You have probably heard other presenters say “my presentation went over time, and that’s wonderful” before. For many years, this adage was the measuring tool to gauge a presentation’s success. Presenters thought going over on their time meant they had good presentation skills. I am unable to verify if there was a time when this measuring tool was correct, but these days time is far more precious. In the age of overwhelming information and a million things to do, presenters risk far more than they know by going over on the time allotment. When others enter the room and want to hear you speak, they have sacrificed precious time away from other important things to be receptive to your message. It is stressful for every single audience member when presenters speak all the way to the last second or go over on their allotted speaking time. In addition, you will have the contact

Read more

Presentations are Icebergs

If you’ve spent any time on LinkedIn or Twitter, you’ve probably seen a graphic of a facet of business compared to an iceberg. People use icebergs because the majority of an iceberg’s mass is hidden below the surface of the water. This comparison is used when describing subjects like financial advising or even how to network because of the hidden, behind the scene elements that make that skill or product successful. Let me be the first to say that presentations are like icebergs too! The reason presentations are like icebergs is because the majority of the work happens away from the audience. When developing a presentation correctly, you should spend more time not presenting. The majority of the work for a presentation occurs during the preparation and practice phase, which happens behind closed doors. The only visible part of the process is the actual act of standing in front of others

Read more

Presentation Skills: How Not to Ramble

Many business professionals today have trouble communicating with prospects and clients because they feel like they need to over-explain themselves; otherwise known as rambling. When you ramble, your result is the opposite of your over-explanation; it repels the attention away from the message. The question is why do business professionals feel the need to over-explain themselves? Not rambling is one of those basic presentation skills that many presenters just don’t have down pat. Rambling happens agnostically across every industry, but is more obvious in the technical fields. Technical professionals work is complicated, and when you have been in the industry for any length of time, you get accustomed to talking with colleagues. When the need arises to explain your work to family, friends, prospects, or clients, suddenly the explanation of what you do for a living is more complicated than it should be so do not ramble. Once again, any line

Read more

How Much Does a Presentation Coach Cost?

When I meet someone for the first time and say that I’m a presentation coach, usually their response is flattering, and they talk how needed a public speaking coach is for businesses because they’ve seen a lot of bad, boring presentations. Almost always, they then ask, “How much does a presentation coach cost?” The answer really varies by market and based on the presentation coach’s experience; however, you’re usually looking at $2,000-10,000. I know that is a broad range and the price also varies depending on the scope of work. Some coaches charge per day, others by the presentation, and some charge a monthly rate.  It is not uncommon to see a public speaking consultant charge $2,500 for a half-day session, plus travel costs. Regions like the Northeast United States and in major metro areas like San Francisco and Chicago, things cost more for coaching. In those areas, you probably

Read more

Top 10 Presentation Books You’ve Probably Never Heard Of

I’ve heard that experts come in two forms, those that have done it and those that research it – the best experts do both. After giving over 1,000 presentations myself and coaching dozens of presenters, I knew my way wasn’t the only way, so I began researching presentation books. What I found was that most presentation books just repeat the same old information over and over. So I began researching things that most wouldn’t consider “presentations” to validate my personal experiences with research including marketing, biological, physiological, and psychological. I’ve included this presentation research in SpeakU, my self-guided presentation skills course. I’m asked all the time what presentation books that I recommend, so here is my official list. (I’ll probably add to it time to time too.) Top 10 Presentation Books You’ve Probably Never Heard Of 10) The Visible Expert by Hinge – The first book I’ve found that cites the benefits

Read more

8 Things I’ve Learned About Video Presentations

New research indicates that by 2019, the world will be consulting video more frequently than they are consulting written articles now. The advice to move marketing primarily to video is everywhere and thus the demand for presentations by video is steadily increasing. A picture is worth a thousand words, and a video seems to capture a person’s attention. The trend is evident by the prevalence and continuous popularity of YouTube. You may have noticed that recently I have embarked on a new mission to help presenters by diving into the world of videos myself. As a person just like you, I’m not used to being on video camera and talking to an intimate object is difficult to say the least. Since I believe in the motto that you should learn from the mistakes of others, here are the lessons I have learned being on camera: You are overly critical of yourself. I

Read more

What Audiences Want from Your Presentation

Talking to friends and family is fun, it is often seen in their smiles or heard in their voices just how fun it is. Presentations are encountered daily, when updating a client, trying to convince a prospect to pick your company, or even educating the public. Although we enjoy some conversations and talk to people every day, the majority of Americans are terrified to give presentations. They fear the audience is rooting for the presenter’s demise, rather an audience wants the presenter to succeed. I’ve noticed three things all audiences want: 1) Audiences want to see you succeed – Many people assume when people gather in numbers, they are judgmental and critical of everything. Instead, audiences remain hopeful that you’ll come around and be successful. The audience wants to hear what you have to say, that is why they gave their time to be present. In the end, it doesn’t matter what

Read more