The Just In Case Presentation

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A question my clients regularly ask me while working on a specific presentation is, “Shouldn’t I include this, just in case?” Too many extras lead speakers to what I refer as the Just In Case Presentation.

If you use this excuse to continue adding useless content to your presentation, then you are diluting your content and hiding your point. You must identify whom you’re talking to and what they need to hear. When you include supercilious information that benefits you, not your audience, it will stick out like a sore thumb.

Your presentation must be audience-centric. It is easy and natural to talk about yourself; you could probably talk about you for days. Yes, you want to share your experiences and your viewpoint, but only to enrich the audience’s lives.

Everyone has dozens of other things they should be doing or even more things they’d rather do than listen to you talk about you. Many presenters forget this when preparing for presentations, or worse when they selfishly speak off-the-cuff. People want to hear you speak in better their careers, make their life easier, make them happier, and overall be a better person. Because of this, you need to be selfless and keep your presentations audience-centric. Every presentation should be about helping the people listening, especially sales and bid presentations. When you focus on the audience, they will relate to you and want you to help them with your services or products. When you keep the focus on you, they will feel like they are not important and that you’re selling them something they do not need.

My recommendation for those just in case presentation items – save them for the Q&A. If you covered the vital information and the audience wants more information about something else, they will ask you about it. If they do not ask it, it was indeed unnecessary information.

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