When you’re developing your talking points for an upcoming presentation, you want to stick to sets of three. I’ve seen the impact this has had when evaluating presentations for my hands-on coaching clients and from feedback from my SpeakU graduates, it is a game changer for the flow of the presentation. Utilizing threes works because it is “sticky”. Three is the maximum the human brain can handle information at a time. Also, it makes audience members feel they received the complete message because one or two points is not enough. (Think how many movies have trilogies and the fourth movie seems useless and greedy.)
Many people think “More is Better”, but you amplify your message by simplifying it. Decluttering your talking points puts more emphasis on the each of the three points.