Thought Leadership Presentation Skills Training
Whether you call it a thought leadership presentation, content marketing, or just education, showcasing your knowledge as a subject matter expert (SME) is vital in today’s business environment.
According to studies on content marketing, public speaking is one of the top ways to showcase one’s expertise and gain visibility, second only to writing a book. (Pairing both is an incredible combination; I know from experience.) The cost of not sharing your expertise leads to a fight for low price clients; something no one wants to do.
Thought leadership presentations include presenting at conferences, keynote presentations, hosting webinars, and speaking on video for your blog. Communicating your expertise at a level your audience can truly understand you is vital. Otherwise, you’re just wasting get your time and damaging the opportunities in the room.
To maximize you need to come prepared and have a strategy for acquiring leads as a result of your presentation without coming across as salesy. It starts with your goals; your goal must be to educate, and the sales will come as a byproduct. Also, you want to be personable because people hire who they like because they can always find someone else to do the same work.
Download my guide to learn the 21 ways to maximize your ROI of content marketing presentations.
Read recent blogs about improving your Thought Leadership Presentation Skills:
A presentation blog interviewed me the other day, and the interviewer asked me my favorite presentation trick, hack, or technique. (Don’t fret, I’ll share the interview once it is published.) I told him my favorite, most powerful presentation trick is simple, free, and oddly, seldmonly used — it is the black screen. The black screen does multiple things: It surprises the audience (in a good way) and everyone perks up wondering what is about to happen All eyes go to the presenter (because the visual aid isn’t stealing the spotlight anymore) You can dive into something deeply personal or important while having the entire audience’s attention This presentation technique dovetails my post from a few weeks ago, The Power of Speaking without a PowerPoint. Best yet, this powerful presentation trick is free! You can use the black screen presentation technique in two ways: Some presentation remotes have a button to turnRead More »
I was talking with a client the other day who was interested, and a bit nervous, about starting to do webinars. He asked me if I had any tips on presenting great webinars. I simply said, “Sit at the edge of your seat.” He thought I was joking and replied, “That is your big tip on presenting webinars, to ‘sit at the edge of my seat’?” If you’ve read my blog posts about giving webinars or downloaded my guide about presenting webinars, you may have heard this tip about how to sit before. Since he was so dumbfounded by it, I thought I’d share my explanation to him why sitting at the edge of your seat is so important for webinars. Your Body Langauge Adds Excitement – Even if your audience can’t see you sitting at the edge of your seat, they can hear it. Much like the old adage thatRead More »
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Occasionally I get calls from prospective clients that want to give me a loose idea of what they’re thinking about for a presentation along with a few vague parameters, and they want me to send them a completed PowerPoint slide deck and accompanying script in a few days. I inform them that I don’t write presentations for other speakers, but I will guide them and educate them through the entire presentation preparation process, and here is why. 10 Reasons Why I Don’t Write Presentations for My Clients I’m Not the Subject Matter Expert – Yes, I can interview someone and ghostwrite a presentation, but it is best for the expert to share their own thoughts in the presentation because that is what the audience wants and needs. The expert’s viewpoint and expertise is why audiences attend a presentation, not to hear someone recite something; they can read what someone else wrote.Read More »